Not for nothing the Google bosses are cozy with Obama and vice versa.
They stated from the beginning they wanted to be the gatekeepers of all the information in the world, only they stated it as a benefit to their users.
Personalization makes all kinds of sense, but it is also a Trojan horse. That information flows the other way too.
A few years agony, also, Google announced, not too loudly, that they were going to give extra preference points to “experts” in search results. That means the same old Monotone Media saying the same things and using the same talking points and insults to us. The “experts” they’re talking about are either (1) clueless, or (2) big fat liars. “Sneeze” is indeed a good word for it.