Chick-fil-a has one a round in its retort at the Patent office against a guy who wanted to trademark the phrase “Eat more kale”.
The fast food chain is famous for its catchy trademarked “Eat Mor Chikin”, which they magnify in its humorous image of a cow in a pasture above the phrase as a caption, misspelled and all. Remember that ads, trademarks, names, often include misspellings as a trick to get literate folks to notice it more and remember it more easily. See, I’m a victim of it, right here in this paragraph.
I dunno, but the government has made mental midgets out of most of us. We expect cases like this, and most of us go along with the decision and don’t think much about it.
Where does that leave advocates of healthy eating? “Eat more healthy foods” in an organic-foods article probably will escape unscathed, but who knows what craziness lies ahead? Or behind? Maybe we forget things like Xerox battling the use of its name as a synonym for any kind of photocopier or photocopy.